A successful Integrated Marketing Communications (IMC) campaign
So what is IMC..? According to Duncan (2002), IMC is a procedure for managing relationships with the customer that drives brand value....
sharifahshazlyn
Sep 20, 20202 min read
SEO vs SEM
If you have no idea what is SEO and SEM, please take a look at this 3 min video below to get you started! In simpler terms: Search Engine...
sharifahshazlyn
Sep 14, 20202 min read
Is having a Smart Home the "new" thing?
With the rise in Internet of Things (IoT), cloud computing and technological advancements in today's world, we can see that people are...
sharifahshazlyn
Sep 4, 20202 min read
Going mobile: 4 I's of Media Marketing
Source: Anthill Magazine Mobile marketing refers to a digital marketing strategy and a multi-channel platform that aims to reach out to...
sharifahshazlyn
Aug 20, 20202 min read
